At the core of our work is that we rethink the potential of materials. We want to rethink the usability of the things we throw out. From old seat belts, discarded white sails and colorful truck tarpaulins to recycled plastic bottles, we strive to rethink and reuse materials to create fashion with a unique story and exclusive Danish design. Furthermore, we are focused on creating bags that are able to cope with most challenges presented by everyday life! Bags that will last for years and not go to waste like a fast-fashion item. In order to reduce future waste, the purpose of GRÜNBAG is to make high-quality bags that last. We thus have high demands on the quality and durability of the materials we source.

A main source of these durable materials is old liferafts from our partner VIKING Life-Saving Equipment. A VIKING liferaft is often the last means of rescue in a maritime emergency. This means that not only the liferaft itself, but every single component on board, must be able to perform flawlessly while withstanding the dramatic forces of nature!

VIKING Life-Saving Equipment

VIKING is a global leader in marine and offshore safety. Founded in Denmark in 1960, the company employs around 3000 people and operates more than 80 branches and 280 safety equipment service stations all across the globe. VIKING supplies and services first-class life-saving equipment and full-scope safety solutions to passenger and cargo ships, offshore installations, fishing vessels, navies helicopter services, fire departments, leisure yachts and more.

VIKING liferafts are in use onboard some of the world’s largest and most advanced vessels, where passengers and crewmembers rely on them to save lives when it matters the most!



Statement bags in strong Danish design

Our VIKING Lifebags are the result of this creative cooperation between GRÜNBAG and VIKING Life-Saving Equipment, combining the best of recycling and industrial design, to create a truly unique product guaranteed to stand out from the crowd. These bags are constructed out of durable fabric, primarily used for liferafts. Thanks to quality materials made to endure a life on the seven seas, our one-of-a-kind VIKING bags ensure that your belongings are kept safe for years on end. 

We are beyond excited about our strong collaboration and the close relation we have with our partner. After years of cooperation, the employees at VIKING have trained eyes to handpick the right materials for our bags.

And this is just the start, imagine how many other materials there are out there that have rethinking potential. We are constantly looking into new collaborations and materials to be rescued.

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The VIKING Lifebag collection includes both a backpack, a sports bag and a toiletry bag. The bags are produced using different components from discarded liferafts and thermal suits from VIKING. We make sure that every inch of the liferafts and thermal suits from VIKING has been reviewed for recycling possibilities. The VIKING material is both water-resistant and durable, and the eye catching orange color makes you stand out from the crowd.

See the VIKING collection here.

VIKING Lifebag as company bags

Do you want to spoil your employees with new company bags? In our VIKING Lifebag collection, you can customize sportsbags, backpacks, toiletry bags and cases for your employees.

Read more about our customized B2B bags here.